Marketing & Sales

Online Marketing and Market Entry Service


Marketing


Market Studies
ClusterStar assists you in choosing the most attractive markets and discovering market niches. Using market studies in the form of customer surveys or market analyses, we will determine which customers are most attractive and where you can maximize your profits. Our consultants are able to perform the following tasks:

· Market-, Industry-, Competition Analysis
· Market Research
· Production Site Analysis
· Market Studies
· Image Analysis

Corporate Identity
We support you with the development of a memorable Corporate Identity. By a consistent appearance of your company you will easily be memorized by your costumers, differentiating you from your competitors .

Product spectrum
Using product analyses, we enable you to intelligently select a profitable assortment. Our market research will reveal new and attractive products.

Advertising Strategy
Through the development of an elaborated advertising strategy we support you to essentially increase brand awareness with your target group. Moreover, you will be enabled to inform your customers more efficiently about product news and services. In this context we offer:

· Marketing Strategy
· Brand Policy
· Continuous Improvement Process (CIP)
· Optimization of Operational Sequences
· B2B-Marketing
· Direct Marketing


Sales


ClusterStar supports you in choosing your suppliers and customers. We also find the best possibilities to build up a connection to your customer. Due to the ClusterStar-Approach we are able to find the right channels of distribution and discover optimization potential.

Our core competences in the field of sales are:

· E-Business
· Call Center
· Key Account Management
· Customer Relationship Management (CRM)
· Sales Organization
· B2B-distribution


Profit Centers
Members' quote

Barbara Ricken
Business Analyst
»To me, ClusterStar means working together in a highly motivated and qualified team of international students to develop effective and efficient solutions for complex problems.«
Whitepapers

Kundensegmentierung als Basis für den Vertrieb von Bankdienstleistungen

Kundensegmentierung als Basis für den Vertrieb von Bankdienstleistungen
10-2008, J. Brendel

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The Impact of Virtual Communities on Marketing Practices

The Impact of Virtual Communities on Marketing Practices
09-2008, J. Brendel

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Human Resource Management

Human Resource Management
08-2008, M. Krastev

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